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Research papers

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
July 15, 2012
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Citation

B.V., E. (2012a, July 15). ESOMAR practical guide on cookies . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/esomar-practical-guide-on-cookies-


Research reports

ESOMAR guideline for conducting mobile market research

This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). ESOMAR guideline for conducting mobile market research . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/esomar-guideline-for-conducting-mobile-market-research--7827


Research papers

Competitive intelligence on the Net

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence. Due to the increased access to competitive data and the elimination of geographic boundaries, the internet raises new concerns about...

Catalogue: ESOMAR Net Effects 2001
Authors: Sylvia Long-Tolbert, Patrick E. Murphy
February 11, 2001
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Citation

Long-Tolbert and Murphy (2001a, February 11). Competitive intelligence on the Net. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/competitive-intelligence-on-the-net


Research papers

How are new interactive relationships with customers changing the face of marketing

This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies and how they handle data security to illustrate that...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Rana Tassabehji, Marian Sudbury
September 1, 2000
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Citation

Tassabehji and Sudbury (2000a, September 01). How are new interactive relationships with customers changing the face of marketing. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-are-new-interactive-relationships-with-customers-changing-the-face-of-marketing


Research papers

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls
Author: Jean Quatresooz
June 15, 1986
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Citation

Quatresooz, J. (1986a, June 15). Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers.... ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/attitudes-of-the-public-towards-the-opinion-and-marketing-research-profession-its-usefulness-its-dangers-